(Un)limited Design Contest

Short Description:

 22K is a 80% pure chocolate bar that shows the amount of kilocalories per unit.

This 100 gram chocolate bar contains 220 Kcal. Using "K" for Kcal not only makes it possible to use bigger type, it also references the "K" as used for karat (gold) to reveal the amount of pure gold found in an item. This is a reference to the amount of pure cacao in this rich chocolate bar.